Flocking is defined as the application of fine particles to adhesive coated surfaces. Nowadays, this is usually done by the application of a high-voltage electric field. In a flocking machine the "flock" is given a negative charge whilst the substrate is earthed. Flock material flies vertically onto the substrate attaching to previously applied glue. A number of different substrates can be flocked including textiles, fabric, woven fabric, paper, PVC, sponge, toys, and automotive plastic.

The majority of flocking done worldwide uses finely cut natural or synthetic fibers. A flocked finish imparts a decorative and/or functional characteristic to the surface. The variety of materials that are applied to numerous surfaces through different flocking methods create a wide range of end products. The flocking process is used on items ranging from retail consumer goods to products with high technology military applications.

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